Every gym, studio, and coaching business quietly leaks revenue — slow replies, flat pricing, no recurring offer, a dormant client list. I find your leaks in your real numbers, price them in dollars, and hand you the plan — or build the fix myself.
Most owners watch the first joint (more leads!) and the last (revenue). The money is lost in between — and it's measurable.
How long a hot inquiry waits before a human answers. Hours = money gone.
How many inquiries become real conversations or booked visits.
How many conversations become paying members and clients.
What each customer pays — pricing, tiers, and what's bundled in.
Repeat revenue, recurring offers, and the client list nobody re-markets to.
I've spent five years fixing revenue for fitness businesses. I speak the language natively — and the lens works anywhere an owner sells.
Memberships, class packs, PT upsells, no-shows, churn — the classic leaks, all quantifiable.
Independent trainers and small online coaches: inquiry handling, pricing tiers, recurring offers.
Any owner-run local business that sells — the pipe is the same, the leaks just wear different clothes.
By the end of the audit you'll have at least three specific, quantified ways to make or keep more money — leaks to plug or opportunities you're not capturing. If I can't show you that, you don't pay. The risk is entirely on me.
Free, ~45 minutes. I learn how your business actually makes money. No pitch.
Free, ~20 minutes. I show you where the gold is — and whether I can genuinely help. If I can't, I'll say so.
I go deep on your real numbers and deliver the Opportunity Report — every leak, in dollars, with the plan.
Run the plan yourself, have me build the #1 fix, or keep me in your corner. All three are wins.
First case studies are in progress with founding clients now — real numbers, before and after. Ask me about them on the discovery call.
Nico Ferrario — Founder & Principal Advisor. I run revenue operations for a $100M+ operation by day: pricing, sales floors, scheduling, retention — the whole pipe, at scale. Hanna Advisory is that same lens pointed at owner-run businesses, where the leaks are just as real and nobody's ever priced them. I keep the client list deliberately small so every engagement gets the operator, not a deck.
A free 45-minute discovery call. Worst case: you get an outside read on your business from someone who does this at scale, every day.
Book a discovery call